

A Company That Cares
Award winning
Customer Experience
We shine a light on your business to identify your strengths, weaknesses and areas for improvement.
Rewarding your success with an IIC Award.
The Investor in Customers Award demonstrates that you are a company that truly cares. It highlights your commitment to delivering an exceptional Customer Experience and building high levels of employee engagement, supported by comprehensive diagnostics to transform your business.

Actionable Insights
Identifying your:
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Strengths and weaknesses
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Gaps between internal & external perceptions
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Areas for sustainable improvement
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Benchmarks against similar organisations

Independent Recognition
Allowing you to:
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Reassure and retain existing customers
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Attract new customers
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Motivate employees
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Promote your competitive advantage
Regulatory Compliance
Helping you to:
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Collect independent evidence
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Test key actions and processes
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Conduct GAP analysis
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Develop action plans

Helping you develop a business with motivated and committed employees and customers who stay longer, buy more, and refer others, enhancing your Customer Experience.

Our Services
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Corporate Solutions
For medium & large businesses
Our annual Insight360 assessment compares the perceptions of your customers, employees and senior management alongside our own external view of your customer centricity. Leading to a Gold, Silver or Bronze award.
Whilst our managed programmes provide real-time feedback, direct to employees who are empowered to take appropriate action, all year round.
We can tailor solutions to capture evidence relating to any regulatory requirements in your sector.
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A Company That Cares
An entry point for smaller businesses
The A Company That Cares Award gives businesses the opportunity to assess how effectively they serve customers and engage employees, while gaining valuable external insight into how they’re perceived from the outside in.
It offers a clear snapshot of overall business performance, with benchmarking against similar organisations.
Successful companies receive an independent accreditation that sets them apart from competitors — along with a featured listing in the
A Company That Cares
Online Directory
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Individual Recognition
For your customer champions
Our Ambassador programme is designed for employees who want to learn new skills and develop individual action plans relating to delivering exceptional customer experiences.
Available as a self paced
e-learning programme or a classroom course it rewards and motivates staff with a CPD accreditation.
Looking for something different?
IIC’s services offer a wide range of solutions but we also recognise that customer experience and employee engagement are complex issues. We work with a number of experienced partners to extend the services available to you to provide holistic solutions to meet your needs.
Ready to find out more?
Discover how Investor in Customers can help you create remarkable customer experiences and drive business growth. Click below to schedule a meeting.