Investor In Customers Blogs

AI-driven innovations are transforming customer experiences, showcasing futuristic tools and interactive solutions. The way businesses...

In the endless quest for customer retention, companies often rely on tried-and-true tactics to retain their customers. But what if there...

In today's hyper-competitive business landscape, standing out amidst your competition requires more than just delivering a good product...

In today's digital age, social media has become an indispensable tool for businesses to connect with their customers.  Beyond just...

In the dynamic landscape of business, acquiring new customers is undoubtedly crucial, but the true measure of success lies in the...

In the ever-evolving landscape of customer experience (CX), one thing remains constant, the pursuit of customer loyalty. It's what every...

The Financial Conduct Authority (FCA) has taken a significant step in prioritising consumer protection by introducing the Consumer Duty...

At Investor in Customers (IIC) we always talk about the importance of externally measuring both your customer and employee experience....

The new Consumer Duty regulations, designed for the Financial Services industry are designed to protect consumers, and ensure that...

The customer experience should be at the heart of everything you do. Afterall, a happy, satisfied customer is much more likely to use...

In a world where businesses are increasingly able to compete with each other online, customer service can make or break a company. A...

Customer Experience (CX) outcomes for every company are different. Obviously, the main essence of CX should be the same no matter what...

Customer experience is a crucial aspect of business growth. Customer experience is the way customers perceive a brand and its products...

When you're considering the best ways to develop and grow your business and offer your customers the best possible experience, you need...

Business growth is the goal of both new and established companies - but ensuring that your business growth is sustainable can be...

Delivering excellent customer experience (CX) is one of the most important parts of a successful business. Satisfied and happy customers...

You will have heard the song that says you’re never fully dressed without a smile - and this is never truer than when you are trying to...

The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...

How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An...

Based on many years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising....