Investor In Customers Blogs

The field of customer experience is growing exponentially as businesses come to understand the importance of customer satisfaction and...

How to unequivocally demonstrate that your customers are treated fairly to meet the Financial Conduct Authority (FCA) requirements. An...

Based on many years of Investor in Customers (IIC) assessments, the statistics above are some of our most revealing, yet, not surprising....

A customer journey map is a customer research tool used to discover the customer's journey and identify opportunities for improvement....

67% of customers say they’ll pay for a better experience, according to Salesforce. At IIC, our purpose is simple: To help companies be...

Net Promoter® Score, more commonly referred to as NPS, is a useful tool used by many businesses to evaluate customer satisfaction and...

Having assessed over 3 million people and evaluated hundreds of organisations, we know a little something about the most common pitfalls...